We thought Lady Gaga had done it all... But yet again she has outdone herself. She has conquered the music world, and has now turned her hand to retail by opening a pop-up store
in Barneys, New York which will last for the festive season. For the first time ever, Barneys has converted an entire floor of the Madison Square flagship store. The experience starts from the street with a huge colourful character of Lady Gaga herself with outstretched arms which seems to be on fire. Her mouth frames the side entrance of the Barnys store. A range of limited edition products have been designed under the close direction of Lady Gaga and Nicola Formichetti. The store looks like a cross between Santa's grotto and a production by Tim Burton.
The best part? Barneys are donating 20% of sales from GAGA'S WORKSHOP to the Born This Way Foundation which was recently launched by Lady Gaga.
At the opening of Gaga's Workshop, the pop queen turned up wearing a creation by Karl Lagerfeld. With a typical monochrome Chanel feel, Gaga looked like a porcelain doll wearing a huge puff dress. The outfit was accessorised with cascading pearls, black fingerless gloves and a black fascinator. She cut the opening ribbon using a pair of brightly over sized scissors. In true Gaga style, more is more!
|Lady Gaga opening 'Gaga's Workshop'|
Inside the store, Gaga appears everywhere. Coloured stripes and blotches move around in the essence of a fun house. Her signature red lips appeared on a lollipop train, a spider sporting her head, a Lady Gaga Mrs Potato head and a statue of her with twisted limbs wearing a red catsuit with blue hair and long fingernails.
Items on sale include jewellery, books, toys, cosmetics, apparel, media and festive gifts.